Kai Wang
Design is not only the creation of form but the construction of meaning. By exploring content, refining ideas, and making relentlessly, I look for connections between form and meaning to open new possibilities—more visuals, fewer words.
CV
Email
Getting Lost
Torque
Primary
Fuwen Redesigning
... we only believe what we see
The Egg Museum
Science SnackBiodiagram
Cicadas Chirping
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Getting Lost
Motion
Poster
Art Direction
This project explores the experience of getting lost in everyday life. Through four motion posters, it captures moments of disorientation—confusing directions, searching for exits, hesitant steps, and trying to remember the way. (Concept)
Torque
Publication
Motion
Typography
Torque explores dance beyond performance, presenting it as a dynamic and human-centered art form shaped by physicality, collaboration, and diverse perspectives. The publication’s visual language is defined by flowing, shifting lines that run throughout the magazine. Flexible layouts and white space echo the movement and rhythm of dance. (Concept)
Primary
Branding
System design
This project responds to the philosophy of the children’s brand Primary—initial, essential, and undecorated. Using pattern cutting as the core design approach, it returns to the most fundamental level of clothing: structure and form. (Concept)
Fuwen Redesigning
Typography
Motion
System design
Fuwen is a compound Chinese character formed by combining repeated characters into a single structure.Through repetition, structure, and recomposition, this project transforms these characters into new typographic forms that expand their visual and semantic possibilities.
... we only believe what we see
Publication
Typography
Art Direction
This book explores the gap between scientific and perceptual scales.
Focusing on mountains and the sun, it contrasts their immense scientific measurements with the much smaller scale we perceive in everyday life, using collected visual evidence to reflect on how we understand the size of the world.
The Egg Museum
Website Design
UI Design
The Egg Museum reframes the egg—an everyday object—as a subject worthy of attention and curiosity. Through playful visual language and interactive, the project challenges conventional ideas of cultural value and seriousness, inviting audiences to approach the ordinary with humor and optimism. (Concept)
Science Snack
Publication
Typography
Science Snacks are a series of short, hands-on science activities. In this project, the information was reorganized and transformed into a clear, simple, and intuitive visual structure. By combining concise text with image, the experiments are presented in a way that is easy to understand and engaging.
Biodiagram
Data Visualisation
Poster
Cicadas Chirping
Illustration
Poster