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M+: A Rebrand of M&M's

Communication Arts Design Annual 2026 — Shortlist
Done at Maryland Institute College of Art
Mentored by Jennifer Cole Phillips
Year 2026

M+ reimagines M&M’s from a playful children’s snack into a functional product for adults. Inspired by the visual language of charging, varying proportions of black blocks represent different caffeine levels, transforming energy into a precise geometric visual system for focus and efficiency.